Development Features – The Seglar Company Record
By taking on fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to become customers Profano has found a way to keep its interlocking bricks click for more in the hands of millions. It’s a model that other companies will need to follow, says McKee.
Instruction online 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden toys. It had not been before the following 365 days that they launched using a new plastic-injection moulding machine to make plastic bricks, which soon gave them an advantage over their competition in the booming post-war market.
In 49, they initiated producing the bricks with studs to them to enable them to join together. This is a key iteration, making the bricks far more stable and durable. Later, in 1958, they produced a major improvement with the release of what is known seeing that the «stud and joining system», which in turn ensures that every Lego stone fits with any other packet. These two essential iterations are why Profano sets developed 40 years back still interlock seamlessly with those built today.
Over the years, Lego contains kept it is finger relating to the pulse of pop culture by joining up with big-name franchises just like Star Battles and Harry Potter. They have also accepted the community of adults that happen to be fans of the brand, known as AFOLs (Adult Enthusiasts of Lego), with a range of sets such as Back to the Potential DeLorean time machine and a set of girl Nasa researchers.